Sebastiaan Boussauw is a marketeer with a passion for sustainable food retail. After a career in multinational companies (KPMG, AB-Inbev), he changed course after witnessing the negative impact of our globalized economy in rural India and Brazil. Through his educational background in development economics (KUL Master 2005) and marketing (EADA MBA 2009) he understands the power of business and how it can impact people’s lives for the good or the bad. Today he is lecturing strategic marketing & business ethics at UC Leuven Limburg.  Together with students he is researching and developing tools to drive the shopper towards making more sustainable food choices.  In his free time he is one of over 10.000 committed Belgians volunteering for Oxfam where he uses his expertise for the development of the Oxfam Fair Trade food brand and specialty stores network (www.oww.be).