In recent years, cognitive intelligence has unlocked the power for brands to engage with people in unprecedented ways. The advancements enable them to build human-like relationships with their consumers, an invaluable evolution to consumer connection.
Yet, the AI fueling that evolution introduces troubling ethical considerations. Advertisers may soon know us better than we know ourselves. Worrisomely, they may elevate the art of persuasion to the science of behavior control. Combined with practical considerations like inherently biased data, algorithms that make flawed decisions & violations of personal privacy, Jason calls for a code of ethics that will govern our use of AI in marketing applications that ensures transparency & trust.
As we continue to blur the lines between brand & citizen, is there a point at which marketers should ethically decide to opt out? Are there places that brands shouldn’t engage?