End 2012 he founded his own NYC based consultancy, & actively built up a globally diversified portfolio of category disruptors, including
2 cannabis ventures in the USA (www.wetoast.com, & www.greenRush.com). Since years he also chairs 2 non profits that nurture international talent development and entrepreneurship:
the Belgian-American Chamber of Commerce in the USA, & the Prince Albert Fund in Belgium.
Chris is an evangelist of intense partnership between marketing & finance especially, as a critical condition to create sustainable branded business models. He is not a rocket scientist, but a
disciplined consumer scientist with a passion for space (& a ticket for Virgin Galactic). Appropriately, he is about to publish his first book called “Beyond Global: Creating Renaissance Brands
in a Galactic Age”.