Chris is a leading global marketer turned advisor, investor, entrepreneur, board member & academic (NYU Stern).  

His 23 year corporate career spanned 3 FMCG leaders: P&G, The Coca-Cola Company & AB InBev (CMO 07-12).  From 08-13 he served as board member & president of the World Federation of Advertisers (WFA).

End 2012 he founded his own NYC based consultancy, & actively built up a globally diversified portfolio of category disruptors, including 2 cannabis ventures in the USA (www.wetoast.com, & www.greenRush.com).  Since years he also chairs 2 non profits that nurture international talent development and entrepreneurship: the Belgian-American Chamber of Commerce in the USA, & the Prince Albert Fund in Belgium. 

Chris is an evangelist of intense partnership between marketing & finance especially, as a critical condition to create sustainable branded business models.  He is not a rocket scientist, but a disciplined consumer scientist with a passion for space (& a ticket for Virgin Galactic). Appropriately, he is about to publish his first book called “Beyond Global: Creating Renaissance Brands in a Galactic Age”.